People harvesting crops in fields.

Actions

The TCA Action Agenda describes the work needed to achieve an ambitious goal: to dramatically mainstream TCA by 2030.

Co-created by a global community through an extensive stakeholder engagement process, the Action Agenda is organized into five thematic Action Areas. Each Action Area includes a summary of  stakeholder reflections on TCA initiatives to date and the strategic opportunities ahead, followed by a list of concrete actions and the steps necessary to achieve them.

The actions also connect across sectors, movements, and specialty focus areas. In many cases, these connections relate to food and agriculture, but stakeholders also identified how the actions intersect with other issues. The tool below allows you to see how the TCA Action Agenda connects to the issues you care about most.

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Sharpen Communications and Advocacy Strategies
1.1

Form National and Regional Working Groups to Advance Locally Tailored Strategies

To scale TCA, its principles and practices must be embedded in national and regional policy frameworks. Local stakeholders can drive approaches that take into consideration the varying priorities, capacities, and constraints of individual countries or regions.
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Sharpen Communications and Advocacy Strategies
1.2

Synthesize and Showcase TCA Case Studies to Demonstrate Proof of Concept

TCA case studies demonstrate the real-world potential of this approach, but many are underused, buried in dense technical documents, or scattered across platforms. This effort will elevate existing evidence and make it accessible, actionable, and engaging for decision-makers.
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Sharpen Communications and Advocacy Strategies
1.3

Conduct TCA Messaging Research

Stakeholders agree that scaling TCA requires clear, audience-specific communications that are grounded in evidence. This effort would refine how to communicate TCA’s purpose, benefits, and urgency — especially at the national and regional levels — and help TCA reach target audiences.
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Sharpen Communications and Advocacy Strategies
1.4

Develop and Distribute Tailored TCA Communications Toolkits

To ensure consistent and compelling engagement across sectors and regions, the TCA community must equip advocates with clear, audience-specific materials. TCA communications toolkits will include tested messages tailored for key audiences to highlight the benefits of TCA and pathways for navigating the agrifood systems transition.
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Build the Business and Investment Case for TCA
2.1

Articulate the Business Case for TCA

Scaling TCA requires a clear, consistent, and evidence-based explanation of how it generates business and investor value. The community needs to demonstrate how TCA enhances decision-making, risk management, and value creation.
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Build the Business and Investment Case for TCA
2.2

Launch TCA Business Champions Group

Building relationships with business leaders is essential to strengthening the case for TCA. A dedicated TCA Business Champions Group would engage private-sector leaders and advocate for TCA as a rigorous, strategic decision-making tool with real business benefits.
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Build the Business and Investment Case for TCA
2.3

Establish TCA Pilot Projects for Value Chain Decision-making

Stakeholders recommend launching additional targeted test projects with companies and investors to demonstrate TCA’s practical value across the agrifood value chain.
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Build the Business and Investment Case for TCA
2.4

Create a TCA Producer and SMEs Incentives Fund

Stakeholders emphasized that meaningful agrifood systems transformation requires direct support for those on the front lines — and at every point in the value chain, from farmers and fishers to processors, distributors, and retailers. Many producers and small and medium enterprises (SMEs) already use practices that benefit people and nature but lack the resources to measure and communicate their value. Those abilities are essential for influencing policy debates, making credible consumer-facing claims, and accessing compensation from public and private programs. A TCA Incentives Fund would expand access to TCA tools and analysis, and create opportunities for these key actors to quantify their impact and lead the agrifood system transition.
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Build the Business and Investment Case for TCA
2.5

Launch a TCA Funding Screening Pilot Program

Access to finance is a major barrier for producers and SMEs working to build profitable and sustainable agrifood systems. Stakeholders noted the urgent need for more funding to accelerate this transition — with some partners calling for a tenfold increase by 2040 (Global Alliance for the Future of Food, 2023). A funding screening pilot can help investors and funders recognize both the hidden risks and unrealized opportunities within agrifood systems.
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